![]() (COOL WATCH!)ġ964 - Heuer launches the "Carrera" chronograph. Shortly after its inception, the brand introduced the Mikrograph - a mechanical chronograph five times more accurate than any other - and became the official timekeeper for the most famous sports competitions.ġ860 - Edouard Heuer founds a watchmaking company in St-Imierġ882 - Heuer patents his first chronograph.ġ887 - Heuer patents an "oscillating pinion" still used by major watchmakers for mechanical chronographs.ġ911 - Heuer introduces the first auto dash-board chronograph.ġ916 - Heuer invents a stopwatch that is accurate to within 1/100th of a second called the micrograph.ġ920's - Heuer watches are timekeepers at the Antwerp, Paris and Amsterdam Olympics.ġ933 - Heuer's launches "Autavia", the first race-car dashboard stopwatch.ġ950 - Heuer introduces the "Mareograph - Seafarer" a wristwatch with chronograph functions and tide indicator. TAG Heuer timepieces make it possible to capture every fraction of a second of a performance. Masterfully designed, each collection from the Carrera to the Autavia to the Monaco have all gained an iconic status. This know-how is infused in every collection and every piece. Committed to the world of sport, particularly motor racing, the brand has created the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. With their durable materials, innovative features, and timeless design, Tag Heuer watches are often considered a worthwhile investment for both everyday wear and special occasions.Established by Edouard Heuer in 1860, TAG Heuer has been built on the foundation of family leadership and technological innovation. The limited production of some of the brand's watches, along with their association with iconic motorsports events and legendary drivers, contributes to their value and prestige in the luxury watch market. Tag Heuer watches are highly valued by collectors and enthusiasts for their precision, performance, and contemporary design. Tag Heuer is also committed to sustainability, with initiatives such as its Carbon Neutral program and partnership with the Monaco Ocean Week demonstrating its dedication to reducing its environmental impact. The brand has a long history of innovation and precision, with many of its watches featuring advanced technologies such as tourbillons, chronographs, and automatic movements. Tag Heuer is a member of the LVMH group, one of the world's largest luxury goods conglomerates. Tag Heuer also offers a range of smartwatches, including the Connected collection, which combines traditional watchmaking with cutting-edge technology. The brand's watches are designed to be both functional and stylish, with collections such as the Carrera and Monaco offering a balance of elegance and performance. Tag Heuer watches are known for their sporty and contemporary design, often featuring bold colors, durable materials, and innovative features such as chronographs, tachymeters, and dive bezels. ![]() Tag Heuer watches are highly valued by collectors and enthusiasts for their precision, performance, and timeless design, making them one of the most recognizable and sought-after luxury watch brands in the world. The brand offers a wide range of watches, from classic and traditional styles to sporty and contemporary designs, with collections such as the Carrera, Monaco, and Aquaracer being some of its most popular. Tag Heuer is also known for its close association with motorsports, having been the official timekeeper for Formula One for many years and partnering with legendary drivers such as Ayrton Senna and Steve McQueen. The brand has a long history of innovation and precision, having invented the oscillating pinion in 1887, which is still used in mechanical chronographs today. Tag Heuer is a Swiss luxury watch brand that was founded in 1860 by Edouard Heuer. ![]()
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